Industrial Product Design & Concept Ideation
We believe design is a platform for change, and by using bold, ambitious thinking, we create value by creating opportunity.
OUR INDUSTRIAL DESIGN SERVICES
Most clients come to us with a problem, not a brief. Some have a sketch. Some have a sentence. Here is what we do with it.
Sketch+ Design+ CAD+ Engineering+ Drawings+
Product ideas don’t ship. Products do. We work with founders and manufacturers across Australia, from a rough idea through to a file set a factory can actually build from.
From brief to buildable.
We have worked through enough product development projects to know where things go wrong. It is usually not the design itself. It is what happens before the design.
A brief that skipped the user, a concept chosen because it looked good on screen rather than because it would actually sell, a direction nobody pressure-tested against a manufacturing quote.
WHY CLIENTS
COME BACK
We kill bad ideas early.
Bad ideas don’t always look bad on paper. Some look great until someone prices the tooling or hands a prototype to a real user.
Before developing any concept further, we check whether the end user actually wants it, whether the manufacturing cost makes the business work, and whether the pricing holds up. If any of those answers is no, we find a direction where they’re all yes. It’s cheaper to do that in week three than after the tooling quote comes back.
We design for the factory floor.
A design that can’t be made at a sensible cost isn’t a design. It’s a render. Every material, wall thickness, and fastener we specify has a production process behind it.
We’ve worked across injection moulding, CNC machining, sheet metal, and soft goods, so concepts don’t need redesigning when they hit the engineering stage.
We've seen your problem before.
Oxta has designed products across consumer electronics, sports equipment, baby and childcare goods, medical devices, furniture, soft goods, enclosures, and packaging. That’s a deliberate choice.
The best solution to your design problem often exists in a category you’ve never considered. A designer who has only worked in your industry tends to produce a variation on what’s already out there. We pull approaches from elsewhere, which usually means the end result looks different from everything else on the shelf.
One team, start to finish.
Most product development projects split across multiple agencies. Industrial design goes to one, engineering to another, renders to a third. Every hand-off loses something: context that didn’t make it into the brief, assumptions that were obvious in the room but never written down.
At Oxta, the industrial designer and the mechanical engineer work in the same studio. Renders come from the same team that built the CAD. DFM happens before tooling gets committed to. The product tends to come out more coherent for it.
Absolutely thrilled with my experience at Oxta Design! The team at Oxta was incredibly responsive, professional and they were always quick to reply discuss my project’s details, ensuring we were on the same page at every step.
Avery Hubert
Founder Linked
Products we have taken from idea to reality.
Most clients come to us with a problem, not a brief. Some have a sketch. Some have a sentence. Here is what we do with it.
What is industrial design?
Industrial design is the discipline of designing physical products for mass production. It covers form, ergonomics, material selection, and the decisions that determine what a product actually is as an object. It differs from mechanical engineering in scope.
Mechanical engineering deals with internal systems and mechanisms. Industrial design is concerned with the whole product, how a person experiences using it, what it costs to produce, and what it says about the brand.
What is concept ideation in product design?
Concept ideation is the phase where different product directions get explored before settling on one. It starts with sketching and moves into early 3D visualisation, usually across several genuinely different concepts. The point is to give you real choices, not incremental variations on the same starting point. At Oxta, each concept comes with a written rationale explaining the cost implications and the trade-offs.
How much does industrial design cost in Australia?
Industrial design costs in Australia depend on scope. A concept ideation phase, from initial sketching to a resolved 3D visualisation, typically starts from $3,000 to $8,000 AUD. A full engagement covering multiple concept directions, CMF decisions, and an engineering-ready handover package runs $8,000 to $25,000 AUD or more. Oxta quotes fixed prices after an initial briefing call. The Pricing page has indicative ranges by service.
How long does industrial design take?
A concept ideation phase typically runs 3 to 6 weeks. A full engagement from initial brief to final resolved concept takes 6 to 12 weeks, depending on product complexity and the number of revision rounds. We give every client a timeline at the project kickoff.
Do I need a prototype or CAD model before starting?
No. Most clients come to Oxta with an idea and a rough sketch or a verbal description. You don’t need a physical prototype or any existing technical files to get started. If you have reference products or partial CAD files, we’ll incorporate them, but they’re not a requirement.
What software does Oxta Design use?
We use mainly SolidWorks, and KeyShot for industrial design and visualisation work. For soft goods and textile products, we use CLO 3D to simulate patterns, material behaviour, and fit digitally before cutting any physical samples.
Does Oxta Design work with clients outside Sydney?
Yes. We’re based in Sydney but work with clients across Melbourne, Brisbane, Perth, Adelaide, and regional Australia, as well as internationally. Most projects run entirely remotely. If you want a face-to-face session, we can arrange that in Sydney.
Who owns the intellectual property once the project is finished?
You do. Everything we produce, including files, drawings, renders, and documentation, belongs to you once the project is paid. We sign an NDA before any discussion begins and keep no rights to client work.
What industries does Oxta Design work across?
We’ve worked across consumer electronics, sports and outdoor gear, baby and childcare goods, medical devices, furniture, soft goods, enclosures, and packaging. The category doesn’t matter as much as the problem. If it’s a physical product that needs designing and manufacturing, we’re interested.
