Packaging
Design
Your packaging is more than protection — it’s your product’s first handshake with customers. We help you make it unforgettable.
Make First Impressions Count
At Oxta Design Australia, we design packaging that grabs attention, communicates value, and drives purchases — all while staying practical, manufacturable, and on-brand. Whether you’re launching a new product line in Sydney, refreshing an existing design in Melbourne, or rolling out eco-friendly packaging design in Brisbane, we bring strategic creativity and engineering precision to every box, label, sleeve, and pouch.
We work with Australian startups, consumer brands, FMCG companies, and manufacturers to create packaging that stands out on the shelf, ships securely, and connects with Aussie buyers on a deeper level.
Why Packaging Design Matters in the Australian Market
Australian consumers are savvy. With more competition on retail shelves and ecommerce platforms, your packaging needs to do more than just look good. It needs to:
Tell your brand story at a glance
Reflect Australian consumer values (eco-conscious, honest, functional)
Protect your product across long shipping routes
Comply with AS/NZS labeling and safety regulations
Be easy to open, store, and recycle
Whether you’re on the shelves of Coles in Sydney or shipping direct-to-consumer from Perth, the right packaging can make or break a customer’s decision.
What We Offer
Our packaging design services blend brand strategy, material science, structural design, and manufacturing know-how.
1. Packaging Concept Development
We help you identify the right packaging type based on:
Product category and dimensions
Shelf presence and unboxing experience
Budget, sustainability, and shipping needs
Examples: Folding cartons, mailer boxes, clamshells, blister packs, pouches, tubes, inserts, trays
2. Structural Packaging Design
We engineer packaging that:
Protects the product in transit
Assembles easily and efficiently
Minimises material waste
Enhances branding through physical form
Using dielines, CAD prototyping, and sample testing, we ensure structure meets strength and style.
3. Graphic & Visual Design
We create compelling packaging graphics that:
Align with your visual identity
Communicate value and features
Use hierarchy, colour, typography and iconography
Comply with industry-specific labelling requirements (e.g. food, cosmetic, electronics)
We also help design barcode placements, QR code integrations, and multi-lingual labels for nationwide distribution.
4. Sustainable Packaging Solutions
Eco-conscious design is a must. We:
Recommend recyclable or compostable materials
Minimise inks, coatings, and plastic use
Help you align with APCO (Australian Packaging Covenant Organisation) guidelines
Balance sustainability with cost and shelf appeal
5. Prototyping & Pre-Production Mockups
Before going into full production, we create:
3D digital mockups and photo-realistic renders
Flat dielines and cutter guides
Physical samples for testing and approval
We can also support short-run production through trusted packaging partners across Australia.
Our Process
We follow a collaborative, agile design process that keeps you in control.
Discovery & Brand Review – We understand your product, market, and brand direction
Research & Benchmarks – Study of competitors, shelf analysis, and target audience
Structural Design – Sketches, dielines, material choices
Visual Design – Label artwork, branding, compliance elements
Prototyping – 3D visuals and/or physical mockups
Final Production Files – Print-ready dielines, artwork layers, colour profiles
Optional: Short-run print coordination with local packaging suppliers
Packaging Types We Specialise In
Folding Cartons (retail box, top tuck, snap-lock bottom)
Corrugated Mailers (ecommerce, subscription boxes)
Blister & Clamshell Packs (tools, electronics, hardware)
Sachets, Pouches & Flow Wraps (food, supplements, cosmetics)
Rigid Boxes (luxury packaging, gift sets)
Eco-Packaging (kraft paper, recycled board, pulp molding)
Why Choose Oxta Design?
1. Designed for Australian Shelves & Consumers
We understand what resonates with Aussie buyers — from Woolies to boutique markets.
2. Engineering Meets Creativity
Our industrial design background ensures our packaging is as functional as it is beautiful.
3. Built for Production
Our packaging designs are factory-ready. We work with packaging printers to ensure accuracy, efficiency, and cost-effectiveness.
4. Full-Stack Product Development Support
Packaging is just one part of what we do — we can help with product design, visuals, prototyping, and launch strategy.
5. Local Access & Support
Based in Sydney, we’re ready to meet in person, test materials, and support short lead-time projects.
Where We Work
Our core studio is based in Sydney, and we work with clients across Melbourne, Brisbane, Perth, Adelaide, and regional Australia. Whether it’s a face-to-face workshop or a fully remote project, we’ve successfully collaborated with startups, SMEs, and enterprise clients across industries.
Why Us ?
At Oxta Design Australia, we don’t just design products — we engineer bold, meaningful solutions through a structured, collaborative approach. Our phased process transforms your initial idea into a refined, market-ready innovation designed to thrive in the Australian and global markets.
01. Collaborate
True innovation begins with collaboration. At Oxta Design Australia, we believe strong partnerships are built on trust, openness, and shared vision. We integrate with your team from the outset through dynamic workshops and ongoing discussions to unpack your goals and pinpoint areas where design can truly make a difference.
02. Immerse
We dig deep into user needs, industry context, and behavioural insights through multi-dimensional research. Whether it's ethnographic observation, stakeholder interviews, or macro trend analysis, we gather the insights needed to design for people — not just products.
03. Create
With insights in hand, we move into concept development. Here we translate strategy into form — exploring multiple design directions and narratives that reflect your brand values and resonate with your audience. Visual storytelling through expressive sketches, CAD mockups, and early models ensures every idea is grounded in feasibility and inspiration.
04. Refine
We take promising concepts and evolve them into robust, engineered solutions. Our industrial designers and mechanical engineers collaborate to iterate, prototype, and test every detail. From CAD development to full CMF (colour, material, finish) refinement and physical rig testing — nothing is left to chance.
05. Deliver
When your product is ready for launch, we make sure it's ready for real-world production. We work with trusted Australian and global manufacturers to bring your product to life at scale — managing everything from tooling and compliance to visual assets for investors, trade shows, and product launch campaigns.
Support
Our partnership doesn't end at delivery. We continue to provide post-launch support, technical guidance, and iteration assistance based on market feedback. Whether it’s scaling production, updating designs, or assisting with marketing materials — we’re here to back your success long-term.
Portfolio
Take a look at our portfolio to see how we’ve helped businesses across various industries transform their digital presence. Each project is a testament to our commitment to creativity, quality, and innovation.
FAQ
Frequently Asked Questions
Stay up-to-date with the latest trends in design, technology, and digital media. Our news section features insights,
updates, and stories from our team, showcasing our ongoing projects and industry innovations.
Our pricing is transparent and structured. We provide detailed estimates before initiating each project stage, with costs outlined for your clarity. A 50% deposit is required to commence work, with the balance due upon stage completion. We eschew hourly fees, focusing instead on delivering value.