Designed for Crazarc Systems | Engineered by Oxta Design
The project aimed to deliver more than just a functional machine—it had to create a memorable customer experience and be a commercially viable product for operators
The Magic Parfait Maker is a fully automated commercial appliance created for Crazarc Systems, designed to deliver layered frozen parfaits, milkshakes, and specialty drinks with theatrical presentation and consistent quality. Oxta Design was selected to lead the entire product development process—from concept development and industrial design to mechanical engineering, prototyping, and production support.
Developed for use in high-traffic locations like amusement parks, shopping malls, and entertainment venues, the machine combines functionality, user engagement, and mechanical precision. This wasn’t just a dispenser—it was an experience in a cup.
Bringing a visually engaging and technically reliable parfait vending machine to life involved several unique challenges:
Complex Multi-Layer Dispensing: Engineering a system that could deliver multiple textures—ice cream, syrup, toppings—in perfect layers without smearing or overflow.
Consistent Portion Control: Ensuring accurate, repeatable servings of multiple ingredients across thousands of cycles.
Space Optimization: Fitting a sophisticated mechanical system, multiple ingredients, cleaning mechanisms, and an interactive user interface into a compact footprint.
User Engagement: Creating a sense of magic and theatre in the dispensing process to draw attention in retail environments.
Hygiene and Compliance: Meeting strict food safety standards while keeping the design easy to clean and maintain in commercial settings.
The project aimed to deliver more than just a functional machine—it had to create a memorable customer experience and be a commercially viable product for operators. Our key objectives were:
Design a visually striking machine that attracts attention and reinforces the “magic” concept behind the brand.
Engineer a reliable mechanical system for layered dispensing with minimal error rates and downtime.
Enable user interaction through a responsive and intuitive interface that could be operated without staff.
Ensure durability and hygiene for high-volume commercial use in food-safe environments.
Support scalable production, allowing Crazarc Systems to manufacture and roll out the product at a commercial level.
The final Magic Parfait Maker is an eye-catching, high-performance commercial machine that has redefined the dessert vending category.
Oxta Design delivered:
A custom-engineered dispensing system that precisely layers parfaits with minimal cross-contamination
A striking industrial design that blends visual appeal with robust materials for long-term use
Integrated electronics and mechanical components that automate every step of the experience—from cup loading to final topping
A cleanable and modular system designed for real-world commercial environments
Prototypes tested and refined for both performance and food safety compliance
The result? A unique product that delights customers, drives impulse purchases, and creates a new revenue stream for Crazarc’s clients.
At Oxta Design, we partner with ambitious startups and established brands across Australia to create consumer tech products that delight users and dominate their markets. Whether you’re designing your first hardware product or upgrading an existing one, we help you every step of the way—from idea to factory floor.
